Honest Burgers is championing plant-based eating by making its popular vegan burger accessible for all
Following a hugely successful run at Honest Burgers’ King’s Cross, London venue, the restaurant’s Plant burger is now available at all Honest Burgers restaurants from Brixton to Bristol.
The burger features Beyond Meat’s plant-based patty, Rubies in the Rubble’s vegan chipotle ‘mayo’ (made with aquafaba, a protein-rich water left over from cooking chickpeas), smoked vegan gouda cheese, French’s mustard, red onion and lettuce, and is served with homemade rosemary salted chips – for just £11.50. It contains more protein than a beef burger, has less total and saturated fat and is gluten, soy and GMO-free.
The burger was introduced to Honest’s King’s Cross restaurant in July 2018, and immediately became a customer favourite. The business discovered that approximately two-thirds of consumers choosing the Plant burger were either vegetarian or vegan, with the remaining third being meat-eaters who were interested in moving towards a more plant-based diet.
“We work hard to make sure our burgers are the best possible quality,” says Honest Burgers co-founder Tom Barton. “Last year that meant becoming the first and only burger chain in the UK to open its own butchery. Going forward, that means serving the best meat and plant-based burgers side-by-side.”
Honest Burgers was the first restaurant in Europe to serve the Beyond Meat patty, and features a second vegan burger on its menu, as well as a vegetarian burger.
Check out Honest Burgers' Truth, Love & Clean Cutlery profile here.