“We are passionate about sourcing quality sustainable fish and shellfish caught along our British coasts and showcasing underused species by displaying them on our impressive wet fish counter. We are passionate about our staff, investing in their development and wellbeing. We are passionate about delivering a quality well-loved product.”

MSC-certified cod with chips cooked in dripping, mushy peas, and homemade tartare sauce; dressed Norfolk crab with Jersey Royals, asparagus, lemon and herb butter, and salad of the day; and baked Scottish hake with lemon, herb and garlic butter, and chips cooked in dripping.

One of only seventy-five UK fish and chip shops to have this MSC certification, The Cod’s Scallops does a huge amount to get the message out about using wild and sustainable fish wherever humanly possible. They hand out leaflets on sustainability to customers and encourage them to try underused species. They are also launching a children’s colouring and activity sheet which will inform young diners on the importance of sustainability – because the sea’s only hope is that the next generation of fish eaters is smarter than the last.